If you plan on trying to execute a marketing strategy, cold calls, or referral marketing campaign and you haven't laid out your sales process with stages and have a tool in place to manage your pipe, then you will lose business. 

I recently did a 30 minute, in depth post for our PRO community - as I am not going to publish publicly that post, I did create a quick summary post of the idea and a walk-through of what I use to manage my contacts and deals: Pipedrive.

• Pipedrive tool for active dealmakers