Adobe MAX Recap - The Lone Programmer

MAX is over and now and all of that hard work is now behind us, however after meeting with so many BC partners one thing is abundantly clear: there is still a lot of work left to be done.

Friday, October 7, 2011 - Posted by Erick Stubbs to Editorial Opinion

The BC Gurus team is now back home in Denver after spending the last week at Adobe MAX. It’s been an exhausting, yet incredibly rewarding week. Over the last few weeks and months our team has been hard at work getting ready for the event. We have been putting in a lot of extra hours and spending our mental energies preparing ourselves for both MAX and our official launch of BC Gurus Pro. MAX is over and now and all of that hard work is now behind us, however after meeting with so many BC partners and several members of the BC team from Adobe one thing is abundantly clear: there is still a lot of work left to be done, and I am looking forward to it more than ever.

As the lone programmer in a design focused agency my day to day work is often somewhat solitary, having the opportunity to get out from behind the screen and away from the keyboard and interact with the people was a very welcome change of pace. I’ve spent a lot of time over the last 6 years watching sessions from conferences such as MAX, MIX, PDC, and endless code camps. But this was my first opportunity to attend an event like this in person, and I feel incredibly lucky to have had the opportunity to do so.

Biggest Take Away

I think my biggest take away from MAX was the diversity of all the different types of partners and people involved with the Business Catalyst community, from the free-lancers and independent contractors to the full design agencies. Which is why I am more excited than ever about the future of the product. MAX showed us many of the things in store for us over the next few months, and all of these improvements are going to be essential to keep meeting the needs of all these different types of partners and customers using Business Catalyst. Specifically I think the new liquid markup template engine is going to play a key role in ensuring that Business Catalyst continues to be able to meet the needs of this diverse group of people.

Of course none of these exciting new things would be possible if not for the team behind it; all the BC developers, product managers, engineers and support staff. I was so happy to finally put a face and personality behind some of the names that I’ve seen on forums and support tickets, emails, phone calls, and live chat sessions over the last few years. These guys work really hard at what they do, and after spending time with some of them in person it’s clear that we as BC partners are in good hands. These people clearly care about what they are doing and put a lot of passion into improving the product.

BC Partners

One of the great things about being a BC partner right now is that the community is still fairly new, and BC is still at a stage where it is maturing as a product. This means that partners have a very good chance of having their feedback incorporated into the product. Generally in the software industry when you are dealing with products like BC that have to meet the needs of thousands of customers, it can be difficult to be heard through the sea of voices, and when you are heard, it is often difficult or not practical for the dev team to make large sweeping changes to the product. As a programmer, I can understand and empathize with those challenges, we face them all the time; however as part of a small business which relies on the product, not having the features you need can often be frustrating and difficult as well. Which is why having the chance to talk with the BC team itself at MAX is such an important opportunity for us all. The people from Adobe went out of their way to engage with us, and take in our feedback and for that I feel incredibly privileged and grateful.

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